Unlocking Creativity and Building a Successful Sales and Marketing Strategy

Drawing on the lessons of stand-up comedy, improvisation and the real-world marketing experience of Mark Vigil (your workshop facilitator), this highly interactive day is guaranteed to stimulate your creative thinking and help you develop a marketing strategy that will stand out from the crowd! Learning Objectives Include:

• Big Thinking! “Funny Business” What improvised comedy can teach us about creativity in business. Using creative thinking to break through your self-limiting ways of thinking and behaving. Understand the importance of change to drive growth and performance in yourself and others.

• Writing a ‘Sales Symphony’ Examining real-world examples of ‘the marketing orchestra’ in action combined with practical activities to create a sales symphony. Who are your customers? Understand the mindset’s of those that you want to speak to and what they really want to hear. Create your melody – what sales and marketing messages will appeal to your customers? Choose your instruments – which sales and marketing channels are best for you?
• Bringing your sales symphony to life in the real world, in terms of creating actual marketing campaigns, sales approaches and sales conversations that have the ability to and convert enquiries into real sales.