7 Lessons For Future Leaders From 40 Years On The Front Line Of Business

Much to my own shock and amusement, I recently realised that it’s been 40 years since I launched my first business in Somerset in 1985. Dead or Alive and Whitney Houston were riding high in the charts, Dynasty was leading the fashion trends with big shoulder pads, hair was permed, teased and crimped to within an inch of its life, all whilst Madonna led the stampede for the purchase of outsized crucifixes and earrings.

When I set up that first business, with little more than a passion for horses and a good idea, I made a wheelbarrow full of mistakes. From poor recruitment choices and flawed financial modelling to entering partnerships that didn’t align with my values, I learnt quickly that enthusiasm alone doesn’t build a sustainable business.

It hasn’t always been smooth sailing. But through education, mentorship, and hard-won experience, I’ve built a brand and a business I’m proud of. Now, after four decades in business ( including 24 years leading Morgan James Consulting ) I’ve reflected on the most valuable lessons future leaders can learn from my journey.

Leadership Lessons Learned Through Experience

1. People remember how you made them feel, not how clever you were

Effective leadership isn’t about showcasing intelligence; it’s about human connection. The best leaders leave their teams and clients feeling seen, heard, and valued. Empathy and authenticity are what people remember, not your title or achievements.

2. Strategic thinking is a discipline, not a skill

True strategic thinking needs to go further than just reacting to daily problems. It’s about stepping back, scanning the horizon, asking better questions and thinking beyond the noise. Great leaders cultivate the discipline to think long-term, anticipate change, and plan for the future.

3. Your body speaks before your mouth does — and people believe it more

Your body language, tone, and presence often carry more weight than your words. Make sure that your actions speak loud and clear and share the messages you are genuinely passionate about, because people can spot a fake before they’ve said a single word.

4. You can’t delegate culture

You can delegate tasks, but never responsibility for culture. A leader’s behaviour defines a team’s tone, trust, and values. Whether consciously or not, leaders create the culture they deserve, so set the example you want reflected back.

5. Feedback is a gift — but only the brave are prepared to unwrap it

Constructive feedback can be uncomfortable, but it’s where the best growth happens. Ask for it early and often. Surround yourself with people who tell you the truth, even when it’s difficult to hear. Their honesty is one of the greatest leadership tools you’ll ever have.

6. Inspire, don’t rescue

Leaders often fall into the trap of fixing problems for their teams. True leadership lies in empowering others to develop their own solutions. Coaching, not rescuing, builds confidence and capability and helps your people become stronger through challenge. It’s in the thick of the struggle that people truly grow.

7. Confidence is a practice, not a personality trait

The most confident leaders aren’t born that way. They’ve built confidence by taking small, consistent risks and learning from failure. Waiting for perfect conditions means you may never begin and remember, confidence grows only through action.

Final Thoughts: Leadership Is a Lifelong Practice

In the words of Nelson Mandela:

“You may ask yourself, who am I to be talented, brilliant and fabulous? God says, who are you not to be?”

As a leader who set up her first business 40 years ago, I can say this with certainty: 

“Remember, life is short, so smile — whilst you still have teeth!”

Entrepreneurship isn’t always easy or glamorous, but it’s an extraordinary ride. Your job is to challenge yourself and your team to be the best versions of yourselves. You may never know in this life the positive impact that you have on those that you work with.